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What is Digital Transformation, Really? (2021)
There’s no denying that the COVID-19 pandemic forced many organizations to accelerate their digital transformation programs as customers, employees, partners and even suppliers went digital-by-default....
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My Message to Marketers at the B2B Marketing Exchange
Last week I had the pleasure of keynoting B2B Marketing Exchange: Next-Level ABM — the first edition of the popular B2BMX conference to focus specifically on best practices in account-based marketing....
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Digital Will Be the Least of All Disruptions
In this new video, culled from a recent virtual keynote, I look at the wide range of shocks that will disrupt businesses in the Never Normal era — any one of which will make technological disruption...
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Revolution Through Evolution: The Antidote to Failed Transformations
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Why Leaders Must Embrace Ambiguity
Embracing Ambiguity. It’s a key component of adaptability and an essential skill for the future of business. No surprise, it’s also one of the 10 principles in the Adapt Manifesto code of practice,...
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What Is Adaptability? (Today’s Most Important Business Skill.)
Adaptability ranks as one of the — if not THE — most in-demand skills for workers and by employers. McKinsey calls adaptability the one skill everyone needs more of. Over the course of the past few...
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Adaptability in the Never Normal (Podcast Video)
This week, I joined Jason Cochran and fellow adaptability nerd Ira Wolfe on their long-running future of work podcast, Geeks Geezers and Googlization. We covered a lot of ground in a short...
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Six NEVER NORMAL Essays Now Available as Limited Edition NFTs via Mirror.xyz
The deeper I dive into web3, the more ways I find to experiment with how I get my work out into the world. To that end, I’ve been playing around with a new(ish) web3 publishing platform called...
View ArticleDigital Transformation is Human Transformation (Podcast Video)
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ChatGPT: Is This AI’s Tipping Point Moment?
The odds are that you’ve seen the buzz about ChatGPT, a large language model trained by OpenAI to generate human-like text based on the input it receives. It’s a variant of GPT-3 (Generative...
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ChatGPT and Conversational AI: From Hype to Hurting (at Record Speed)
The November 2022 launch of ChatGPT by OpenAI signaled a major milestone in the awareness and adoption of AI. Usage grew at record speed, achieving in mere weeks the kind of scale that it took...
View ArticleIntroducing No Brainer – An AI Podcast for Marketers
A couple of months ago, my buddy Geoff Livingston and I started sharing our thoughts about everything going on with AI (spurred on by the release of ChatGPT) and what it means for marketers. Two...
View ArticleNo Brainer Podcast, Episode 2: GPT-4, Salesforce and Hubspot
Check out Episode 2 of No Brainer – An AI Podcast for Marketers. This time out, Geoff Livingston and I share our perspectives on OpenAI’s release of GPT-4, and the integration of AI features and...
View ArticleBeyond AI Hype: For Marketers, Strategy Equals Success
AI isn’t new to marketing. Anything but. For years, artificial intelligence has been baked into ad targeting and performance analytics, sentiment analysis and social listening, copy testing and content...
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ChatGPT Plugins: The Battle of the Chatboxes Begins
OpenAI just announced the availability of plugins inside ChatGPT. Well, sort of — they’re rolling them out to paid ChatGPT Plus users first, using a waitlist, then gradually making them available...
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AI Will Impact Your Job. But Will AI Take Your Job?
While I’m bullish on the upside of artificial intelligence, I strongly believe that all business people need to approach AI with open eyes — acting strategically to realize its economic, social, and...
View ArticleNo Brainer Podcast, Ep3: Adobe Firefly, ChatGPT Plugins & Strategic AI
In this episode of No Brainer, Geoff Livingston leads off with Adobe’s foray into the world of generative image-making with a proprietary model based on rights-cleared images. How does it stack up...
View ArticleChatGPT: Lies, Damn Lies, and Hallucinating AI
By now, it’s pretty well known that ChatGPT has a tendency to invent facts, given that it has no basis to “know” true vs false. It’s just using probabilities to string together words and phrases in a...
View ArticleNo Brainer Podcast, Ep4: AI Ethics. Humans Strike Back
Today’s episode is packed with power as Geoff Livingston and I dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deep fakes, it’s no...
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No Brainer Podcast, Ep4 – Elon’s X and AI in Advertising
First things first: I’m pumped to announce that No Brainer is now part of the Marketing Podcast Network, the premier network of top-quality audio programming by marketers, for marketers. We’re...
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